Chaos Erupts at Delhi Flipkart Glam Up Fest Over Gift Hampers

The Flipkart Glam Up Fest 2026, a prominent beauty and influencer gathering hosted at Bharat Mandapam in Delhi, has recently become the center of significant controversy. The two-day event, held on June 19 and 20, aimed to connect over 6,000 digital content creators with more than 100 established beauty brands.

While the initial sessions of the Flipkart Glam Up Fest 2026 were met with enthusiasm—featuring notable celebrity appearances by actors Bhumi Pednekar and Janhvi Kapoor—the atmosphere shifted dramatically toward the event's conclusion. Reports indicate that the distribution of promotional gift hampers descended into chaos, as documented in multiple viral videos circulating across social media platforms.

Disorder and Allegations at Gift Hamper Distribution

Footage captured attendees rushing toward stacks of merchandise, with several individuals observed pushing and engaging in verbal confrontations to secure the bags. The underlying tension stemmed from the fact that these hampers were widely understood to be part of agreed-upon barter collaborations, where creators expected to receive goods in exchange for generating content. Many participants expressed frustration, claiming that the supply of gift hampers was depleted well before all eligible creators had the opportunity to collect theirs.

Critiques regarding the event management have been swift. Many attendees pointed to a distinct lack of coordination during the final stages of the Flipkart Glam Up Fest 2026. Concerns were raised that event staff were notably absent or ineffective in managing the surging crowds or addressing the grievances of frustrated creators. Conversely, other attendees highlighted that the disarray was exacerbated by individuals attempting to gather multiple bags for themselves, which further contributed to the competitive and chaotic environment.

Despite the turbulent ending, it is important to note that a segment of the participants reported a smooth experience, successfully receiving their promised hampers without encountering any difficulties. As of now, Flipkart has maintained silence and has not released an official statement addressing the reported incidents or the concerns raised by the content creator community. The event highlights the complexities of managing large-scale influencer engagements, where logistical planning is paramount to maintaining order and participant satisfaction.