Bajaj Buys Indian Motorcycles Market: 8 New Models Ahead
Bajaj Auto is set to launch eight new motorcycle models and refresh their Pulsar sub-brand in 2026, aiming to attract new customers through a new sub-brand and advanced technology integration.
Highlights
- •Bajaj Auto is planning to introduce eight new motorcycle models in 2026, including updates to the Pulsar sub-brand.
- •The company is set to launch a new sub-brand in the 125cc to 250cc premium commuter and sports segment.
- •The Pulsar series is set to receive cosmetic and mechanical updates, including the Pulsar NS series.
- •Triumph bikes, including the Speed and Scrambler models, will be made available in Bajaj's lineup to capitalize on the recent GST 2.0 tax benefits.
Bajaj Auto, one of India's leading two-wheeler manufacturers, is set to revolutionize the Indian motorcycle market with its extensive 2026 launch plan, promising new sub-brands and updates to their classic model lineup.
Rajiv Bajaj, the managing director of Bajaj Auto, has confirmed the upcoming launch of eight new models, emphasizing the importance of the Pulsar sub-brand in the premium commuter and sports segments. With an entirely new sub-brand for the 125cc to 250cc market, Bajaj aims to differentiate and appeal to a broader customer base.
The Pulsar series, including models such as Pulsar 125, 160, and 220, will see major cosmetic and mechanical updates to elevate its appeal. Additionally, the Pulsar NS series, featuring models like the NS125, NS160, and NS200, will be refreshed with a new chassis and a refined engine. This includes a new platform, designed to support a new generation of adventure and off-road motorcycles, anticipated to hit the market soon.
For the Triumph 350cc lineup, Bajaj and Triumph are set to partner on a range of bikes that offer advantages in terms of tax benefits and affordable premium features. The Triumph Speed and Scrambler models are expected to be the first in the series, and this partnership could be a game-changer in the global motorcycle market.
These comprehensive updates for Bajaj Motorcycles are aimed at catering to the evolving needs of riders, with a particular focus on enhancing customer convenience, technology integration, and styling preferences. These changes are expected to make a significant impact on the Indian motorcycle market, driving demand and fostering innovation within the industry.
