Ather Energy's Triumph: How 700+ Experience Centers are Reshaping Electric Scooter Markets in India
Ather Energy is set to surpass 700 experience centers by April 2026, outshining Ola Electric's decline in the Indian electric scooter market. The success hinges on its family-friendly Ather Rizta and a comprehensive service network.
Highlights
- •Ather Energy's expanding retail network now exceeds 700 centers, marking a significant milestone.
- •The Rizta's popularity, with over 280,000 unit sales, has bolstered Ather's presence in tier-2 and -3 cities.
- •Ather's strategic focus on service and charging infrastructure is a key driver of its growth.
- •The company plans to fill the gap left by Ola Electric's reduced physical stores.
Ather Energy has marked a monumental milestone, surpassing the mark of over 700 experience centers nationwide by April 2026. Building upon its robust presence, Ather's rapid expansion aims to solidify its dominance in tier-2 and tier-3 cities, significantly outshining Ola Electric's declining market share.
The backbone of this success is the Ather Rizta, a family-friendly scooter that has garnered over 280,000 unit sales since launch. This widespread adoption has firmly established Ather in middle-tier markets, with its convenient comfort and generous storage space appealing to customers transitioning from petrol scooters.
Strategic Network Expansion
Since March 2025, Ather has increased its center count by over 350 locations—from 351 to more than 700. This expansion underscores a strategic focus on 'Middle India'—regions where existing infrastructure is less established but have immense potential for growth.
In contrast, Ola Electric has scaled back its physical presence significantly to around 550 centers, leaving a gap that Ather is eagerly filling with its robust retail network. Ravneet Singh Phokela, head of business at Ather Energy, attributes this success to the strength of their service and charging ecosystem.
Comprehensive Service Ecosystem
Ather's comprehensive service network includes over 500 authorized service centers nationwide, ensuring robust after-sales support. Moreover, Ather Grid has built India's largest two-wheeler charging network with 4,357 fast charging points. This strategic infrastructure bolsters customer confidence, enabling long-distance travel without interruptions.
