The birth control pill is facing a decline in popularity across Europe, with IUDs becoming the preferred method for many women.
Digital platforms like TikTok and Instagram have become hubs for sharing anti-pill narratives and personal health experiences.
Young women are increasingly prioritizing 'lived experience' shared by online peers over traditional, often perceived as rigid, medical advice.
This shift highlights a growing gap between institutional medical authority and the rise of digital 'counter-expertise' in reproductive health.