New Zealand is passing the Deepfake Digital Harm and Exploitation Bill to criminalize non-consensual sexualised deepfakes.
Research indicates that 98% of deepfake videos online are pornographic, with the vast majority targeting women and girls.
Existing laws, including the Harmful Digital Communications Act, often fail to address the unique challenges posed by synthetic, AI-generated imagery.
Experts advocate for stricter regulation of high-risk 'nudify' apps and mandatory safety guardrails in AI systems beyond just criminal prosecution.