Rolex has appointed Priyanka Chopra Jonas as a global brand ambassador, signaling a shift in luxury marketing strategy.
The Indian luxury market is projected to reach $18-19 billion by 2034, drawing significant attention from global brands.
Celebrities like Deepika Padukone, Alia Bhatt, and Ananya Panday are increasingly shaping global luxury narratives.
Brands are moving beyond simple representation to build deep emotional connections with sophisticated Indian consumers across Tier 2 and 3 cities.