The title 'Idupu Kayitham' for an upcoming film has sparked a heated regional language debate on social media.
Critics mocked the Telangana-based title, leading to a backlash regarding linguistic chauvinism in Telugu cinema.
Producer Madhura Sreedhar Reddy defended the title, noting it is a common expression and highlights the need for cultural authenticity.
Recent successful films like Balagam prove that audiences have a strong commercial appetite for rooted Telangana stories.