The Aditya Birla Group launched the INT Aditya Birla Performing Arts Academy in Mumbai to promote theater, music, and dance.
Mrs. Rajashree Birla inaugurated the academy, which aims to preserve and reinterpret India's extensive artistic heritage.
The academy is supported by a high-profile Advisory Council including Ustad Amjad Ali Khan, Shankar Mahadevan, and Terence Lewis.
Plans include creating an archival center for rare cultural records and providing arts access to underserved communities.