Ather Energy Launches ₹20,000 Discount Sale on Popular Electric Scooters
Ather Energy, India's leading electric two-wheeler company, is offering a ₹20,000 discount sale from March 2026, making popular electric scooter models like Athir Rizta, Ather 450X, and Ather 450S more affordable. This offer is in sync with the government’s PM E-Drive subsidy expiring and provides dual financial benefits to customers.
Highlights
- •Athir Rizta is now priced around ₹1,04,758 in certain cities following the discount sale.
- •Ather 450X and Ather 450 Apex models are available at ex-showroom prices of ₹1.23 lakh and ₹1.90 lakh, respectively.
- •The discount applies to cash payments and includes a ₹10,000 credit card discount, ₹6,500 cash discount, and a ₹3,500 free component warranty.
- •This offer is valid until March 31, 2026, with a mix of government subsidies and Ather Energy’s discounts aiming to make electric scooters more accessible.
Ather Energy, the leading electric two-wheeler company in India, has announced a significant discount sale, making electric scooters more accessible. This exclusive offer, valid until March 31, 2026, includes a total benefit of up to ₹20,000 for customers.
Athir Rizta, the Ather 450X, and Ather 450S models have all received price reductions driven by these savings. The Ather Rizta, a popular mid-range scooter with a spacious seat and 56-liter storage capacity, now comes in at around ₹1,04,758 in certain cities.
Customers can take advantage of a cash discount of ₹6,500, and additionally, Ather Energy is offering a free extended component warranty to ensure the longevity of the scooter. The most powerful model, the Ather 450 Apex, is priced at ₹1.90 lakh, with various discounts available.
The announcement comes as a result of the government’s PM E-Drive subsidy expiring. Ather Energy’s discount offers a dual benefit, allowing customers to combine the subsidy with its own savings for a more affordable purchase.
